An online presence ranks pretty high up as an invaluable priority to any small business in 2023. In recent years, we’ve seen many start-up brands establish themselves via social media, with everything else following after. Initially, it may seem simple to keep a handle on all your business’s digital marketing needs yourself, but as your business grows, you’ll find your focus having to shift in various ways. 

In that case, bringing a Virtual Marketing Assistant (VMA) on board is the perfect solution to keep your company’s marketing momentum going. Here’s how a VMA can help your small business thrive.

Email marketing

Studies show that 64% of small businesses rely on email to reach consumers. It has proven to be a really effective method of communicating with customers and enhancing sales. However, it requires specialist skills to build, maintain, and manage lists. What’s more, compelling, attention-grabbing emails need to be cleverly formulated in order to do justice to those dwindling attention spans you’ve been granted to communicate with.

Social media marketing

You’d be forgiven for thinking that social media is the “fun” task that you can easily add on to an existing role within your business. But the truth is, managing a business’s social media is a full-time job that includes writing, curating, graphic design, photography, community management, and liaising with teams across the company and beyond. While a social media marketing virtual assistant would be a great addition to your team, a general virtual marketing assistant would be as prepared and experienced for the assignment.

Website admin

Too many times across the Internet, we see company websites that were created and then simply forgotten about, with no visible updates in months, even years. The website is the face of your business online, so it’s important that it is regularly updated to reflect updates that are happening offline.

Again, website admin is something that demands time, but for a seasoned virtual marketing assistant, these tasks could be done in a fraction of the time. And you can trust it’ll be done well.


It happens. Digital tools and platforms have a way of just not working on a whim. You google what the problem could be, try to fix it yourself, and tada, back to square one. It can get really frustrating. Luckily, virtual marketing assistants have the savvy to be able to quickly figure out what the problem is — and fix it.

Outsourcery’s virtual marketing assistants have access to a team of specialists in IT, digital marketing, social media, web design, and much more, which can all be incorporated into an affordable, flexible monthly package. We’re mindful of the challenges of the entrepreneurship journey, so we’re proud to offer robust services at prices that are accessible to small businesses.

Give it a shot and see how it works with a free trial.

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Since 2015, we’ve empowered thousands of businesses to scale efficiently and
optimise their operations with seamless access to a pool of quality remote
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