Social media managers are usually highly talented, versatile and have multi-faceted abilities. From content creation and design to strategy and community management, a good social media manager can do it all and take your brand to new digital heights. The question you may be asking yourself is whether you should hire in-house vs outsourced social media management.
If you want to know more about both options to decide which is best for you and your business, keep reading as we share our insights.
The pros of hiring an in-house social media manager
Much like any other in-house employee, your onsite social media manager works in close proximity to you, meaning you can speak to them and bounce ideas around at any time.
They’ll also develop a deep understanding of your brand and business as they will be fully immersed in all that you do.
Hiring an in-house social media manager is great if you have a large marketing team who you would need them to collaborate with.
The cons of hiring an in-house social media manager
Hiring any employee in-house is expensive. Not only do you have to pay them a competitive salary, paid time off, and sick leave, but you’ll also have to supply them with a desk, chair, laptop, and any software they need to do their work efficiently.
What’s more, hiring in-house means you are geographically limited to only hiring someone available locally, which limits the pool of talent to choose from.
The pros of outsourced social media management
Outsourced social media management typically involves hiring an outsourced social media manager or a virtual marketing assistant through a reputable agency.
The fees involved are usually significantly less than what it would cost you to hire in-house, and you would only pay for work done.
You’ll also have access to a broader pool of talent, as you can hire internationally.
Outsourced social media managers are highly skilled individuals who can take your brand to the next level just as well as an in-house employee would.
The cons of outsourced social media management
Outsourced social media management isn’t for you if you specifically need someone to be physically present in the office.
However, if you’re looking for a more affordable solution and are willing to work with a remote employee, outsourcing your social media management is the best option.
In-house vs outsourced social media management
Outsourced social media management isn’t for you if you specifically need someone to be physically present in the office.
However, if you’re looking for a more affordable solution and are willing to work with a remote employee, outsourcing your social media management is the best option.
In-house vs outsourced social media management
When it comes to making the decision of whether to hire in-house or outsource your social media, this will really come down to your budget and the way that you prefer to work with your employees.
If having someone work on your social media remotely suits your business model and your needs, outsourcing is a fantastic option. Just because the employee doesn’t sit in your offices doesn’t mean you can’t work closely with them on a bulletproof social media plan.
If you have the budget, would prefer someone to join your team in-house, and are satisfied with the local talent pool, then hiring an in-house social media manager may work for you.
So, has outsourced social media management won the battle for you? If so, visit our website to book a free consultation to learn more about our outsourced social media managers and how they can elevate your brand and get you the digital results you deserve.
