Your online presence is crucial for your business to thrive and flourish. It’s known that potential customers use social media to gauge a company’s reliability and trustworthiness. In other words, having social media channels where your brand can be seen and engaged by millions of global users is vital.

As a small-medium business owner, you may at first need help to know the value of outsourcing your social media. At first glance, it may appear as an extra cost, but let’s look more carefully at why this cost is one that won’t set you back as much as set you free…

What is a social media manager?

First, let’s clarify what a social media manager is. A social media manager is someone who takes over the responsibilities of all of your social media channels. They would implement a robust strategy to bring you more followers and engagement and build brand awareness. In turn, this can lead to conversions, sales, and those all-important profits.

Reason 1: Time

If you’re always moving your social media responsibilities from today’s to-do list to tomorrow’s and the next, it might be time to outsource your social media. You’re undoubtedly wearing many hats, responding to emails, networking, refining your logistics, and working on your product or service, not to mention converting those leads into sales. But, unfortunately, your marketing slips to the bottom of the list.

Imagine that while you’re busy with all those other important things, your dedicated social media manager works behind the scenes to curate content specific to your brand and schedule it, so it’s posted consistently on the days you want. You can still have final sign-off and approval if you’re worried about what’s put out there – without all the legwork included.

Reason 2: Provide new avenues to reach new customers

A Social Media Manager can identify ways to boost your posts and brand through paid efforts. To do this requires research to fully understand your business and what content your ideal customers are drawn to. In itself, this is quite a niche and needs expert assistance. Done correctly, though, this can produce a lot of interest and engagement.

Reason 3: Track marketing efforts

Marketing analytics will show you if your marketing strategy works and when it’s at its optimum. Analytics provide valuable data that will be useful to store as your business develops, but most importantly, demonstrates whether your marketing is working. A social media manager will be able to analyse these results for you and provide feedback in a meaningful and understandable way.

Outsourcing is a smart move

Taking on a new person is an extra responsibility that needs to be absorbed. For example, the costs of onboarding, equipment, personal development, HR, recruitment, and employee well-being all add up. Outsourcing should alleviate most of those extra overheads, leaving you to pay for only the service you use and need.

With Outsourcery, not only will you benefit from an experienced Social Media Manager. You’ll also have someone successful through a strict recruitment process, who is 100% vetted. A person supported by a wellness program, an IT department during operating hours, and holiday and sickness cover. Additionally, the packages are entirely bespoke to your needs, and with transparent time management, you know exactly where every penny is going. So get in touch for a free consultation today, and see where it takes you.