SEO Simplified – What Small Businesses Can Do to Improve Search Rankings
Many believe using SEO (Search Engine Optimisation) as a digital marketing tool is no longer necessary; this couldn’t be further from the truth. Did you know that 68% of online experiences start with a search engine? And 80% of purchases begin with online research before the customer has even bought the product? To date, Google […]
17 Tasks You Can Delegate Right Now
Are you trying to do it all? That’s a mistake. As an entrepreneur, there are two main reasons you should be delegating. Firstly, you simply can’t do everything within your business – it will limit your growth potential. If you try to do everything then your business (and life) will always be governed by the […]
The 10 Worst Digital Marketing Mistakes – and How to Fix Them
We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, […]
Managing a Virtual Team to Guarantee Productivity
Recently, the number of people working remotely in the UK reached over 17% of the population, with 5.6 million people mainly working from home at the end of 2020. Whether managing a virtual team is part of your new norm or having a virtual team is the basis of your business, managing your team’s productivity […]
The Best Online Digital Marketing Courses to Kick-Start Your Career
Digital marketing is growing, and the trajectory shows no signs of slowing. The UK has a population of 68 million people, and of them, almost 90% are online. Businesses have been forced to go digital, no matter the nature of their business, and a recent study has found that digital offerings have bypassed seven years […]
Common Time-Wasting Traps and How to Avoid Them in Your Business
One thing that all 5.5 million entrepreneurs in the UK have in common is the age-old adage that ‘time is money’. Time wasted is money wasted. The biggest way that business owners can waste money is by falling into common time-wasting traps. Throughout our workday, there are so many opportunities to get side-tracked by spending […]
How Social Media Algorithms Work and 10 Ways to Outsmart Them
If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]
How Social Media Algorithms Work and 10 Ways to Outsmart Them
If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]
The Importance of Online Collaboration Tools and Why You Should Be Using Them
Businesses are shifting to a digital workspace. With the influx of remote employees and 1.7 million people working from home in the UK alone, it’s important to have the right online collaboration tools in place to guarantee productivity, quality, and efficiency within your team. Online collaboration tools save time, brings convenience, and encourages growth […]
How to Plan an Irresistible Instagram Feed
Planning your Instagram feed to be follower-worthy can be a tough task, especially if you don’t know where to begin. Having a cohesive, harmonious grid is essential to grabbing the audience’s attention. With one billion monthly active users on Instagram, taking time to find your brand’s tone, look and voice on your Instagram feed is […]
