How to Use Pinterest Ads to Maximise Profit
When considering running an online ad campaign, and which platforms to use for that campaign, many people tend to think of Facebook as the first port of call. This isn’t a bad idea. Common advertising platforms such as Facebook and Instagram have great advertising tools that can be effective and valuable. But other platforms such as Pinterest can be just as […]
6 Low-Cost Digital Marketing Ideas for Small Businesses
Starting any business can be challenging. Launching it tends to drain most of your capital before you even begin to consider promoting it. Nevertheless, you should get your brand online pronto. You need to be picking up likes and engaging with your future customers, even if it’s on a shoestring budget. Marketing is a vital tool for business […]
How to use creativity to impact productivity
On the surface, when we talk about creativity and productivity it would seem these two practices are at opposite ends of the spectrum. Business leaders are constantly striving for increased productivity as this keeps the wheels of industry turning. Creativity is seen as the spark of a new idea or concept whereas productivity is more the day-to-day execution of processes to keep your business flourishing. Can they co-exist and work simultaneously? […]
How to take a sabbatical when you’re self-employed
It’s no secret that most business owners and entrepreneurs have trouble taking time, or even weekends off. So, taking a sabbatical of 6 months or more may seem like an impossible feat to a business owner. But with the rise of virtual employees and business automation, it is more possible now than it has ever been to take […]
Pay-Per-Click Tips to Help You Upstage Your Competition
How often have you found yourself lost online, searching for something, only to land on a website that you had no intention of visiting? It has happened to all of us. In that time spent online conducting a search expedition, you would have been exposed to the pay-per-click advertising of several brands, who were all able to target you through the words you typed into the search bar, through your location, your browsing history and a host of other […]
How virtual administration is changing the game for businesses
The world of business is constantly changing and evolving, with all kinds of new trends coming and going. But one trend that certainly looks like it’s here to stay is virtual administration. The provision of remote services covering all sorts of professional assistance to clients, including virtual administration, is changing the business landscape by shifting […]
Do You Need a Podcast in Your Marketing Strategy in 2021?
The year 2020 left brands and marketers scrambling to re-assess their strategies, turfing ideas that might have been great just a few months before, and putting every ounce of imagination into making innovative, meaningful connections with prospects and customers. Live events went away and virtual conferences rose to take their place. In-store activations were cancelled […]
How music can improve work performance
It seems we live in a world that is perpetually searching for the perfect soundtrack to every moment. The mainstream explosion of lip-syncing-video apps such as TikTok demonstrates just this. Our exposure to music is inescapable. We know that music can have a huge impact both on our mood and behaviour. The right song […]
Six Ways to Use Social Media For Business
Social media is everywhere in the modern world, and the Covid-19 pandemic has increased our reliance on it even more during lockdowns and quarantines. Now more than ever, a social media presence is an absolute necessity for any business. Using social media to grow your business can seem like a daunting task, especially when you […]
8 Ways to Increase Productivity
Time is finite, there’s only so much of it. When it’s gone, it’s gone. Being more productive means being more efficient. But why is that important? I like Tony Robbins’ approach to productivity which focuses on ways people can systematise and better manage their lives so they have more time to do what they want. There are many ways to increase productivity and here’s a list of things to […]
