The beginner’s handbook to Pinterest marketing
You have to stay ahead of the game if you want to get your message in front of the right audience, generate leads, increase conversions and build awareness around your brand. With over 450 million monthly users and a growth of 100 million in the last year alone, Pinterest marketing is quickly becoming one of the most lucrative ways […]
Freelance Marketing Service vs Marketing Agency: Which is best for your business?
So you need help with your digital marketing, and you can’t decide between choosing a freelance marketing service or an agency, so what do you do? We’ve researched the pros and cons of both and given you a precis to make your decision a little easier. A freelancer is an independent marketing consultant whose skills and experience may come from having […]
10 tips for managing work-life balance
Often, work takes precedence over everything else in our lives. Our desire to be successful can push us to neglect other important areas in our life. It’s important to have a work-life balance to improve physical, emotional and mental well-being. Managing work-life balance can reduce stress, burnout and help you prioritise your well-being. When […]
The power of meditation for holistic wellbeing and success
“Meditation has a branding problem … a lot of people would think of yoga instructors playing the didgeridoos, swinging dream-catchers over their heads — and they wouldn’t be entirely wrong in a lot of cases… it’s really about, to me, decreasing emotional reactivity so you can proactively create your day and create your life” – […]
How to Measure Social Media Success
All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]
Why start-ups need virtual marketing assistants
First (online) impressions count. Your social media pages give potential customers an introduction to your brand and the character of your business –– make them standout! The internet is filled with pools of content and businesses competing for likes, shares and clicks from billions of consumers. As a result, digital marketing has become an increasingly […]
The best way to advertise your business in 2021
For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]
Prioritise like a pro with the Urgent/Important Matrix
When you’re overwhelmed with everything you haven’t done yet it’s easy to buckle under the stress of having to decide what’s important and what can wait. If your work environment is anything like the typically fast-paced settings… everything is important. In light of this, how do you deal with the classic dilemma of deciding on […]
How much should you pay for digital marketing?
You’ve started your business and you’re ready to grow your brand online. But you keep asking yourself “How much should I pay for digital marketing?” It’s a competitive world out there for a small business owner and even though you want to invest in your digital marketing, you’re unsure of exactly how much. The question […]
8 Tips for avoiding burn out
Our work occupies a significant portion of our lives, consequently playing a crucial role in our overall well-being. As famous writer Annie Dillard once said, “how we spend our days, is of course, how we spend our lives, in fact, the average person will spend rough 90 000 days of their lifetime at work.” So, it’s safe to say our work makes a […]
