The Benefits of Automating Your Business Processes
In the digital age, automating your business processes can be an incredibly valuable asset for any organisation. Automation is the process of creating systems and workflows that are designed to run automatically, without the need for manual input from an employee. The benefits of automating your business processes include improved efficiency, decreased costs, better customer […]
The best smartphone apps to manage your social media in 2023
If you are in the marketing business or have a business that needs marketing, you probably know that there is no ‘one app to rule them all.’ Because each social media site is different in terms of its engagement, application, and analytics, you might need a mix of apps to roll out your marketing strategy. […]
How to develop a high-impact value proposition
A great value proposition is what makes your business and brand distinct from anything else on the market. It’s a simple one- to two-liner that sums up your business’s offering and communicates its value to your customers and potential customers. A lot rests on this little statement, which could easily make the difference between gaining […]
Tips for defining your business’s strategic vision
As you probably know, strategy is a key component to the success of your business. Without a clear strategy, how will you know what your short and long-term goals are? How will you know what to work toward and how to lead your team? While there are several strategic planning models that you can use […]
Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
How to make outsourcing work for your business
Being an entrepreneur is no easy business. You’re responsible for an entire company and everything that comes with it. Every task, every phone call, and every penny that leaves the pot is your responsibility. The straightforward solution here would be to hire people to help you handle various aspects of your business. However, hiring in-house […]
How to create a powerful online value proposition: A guide
Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]
Why you shouldn’t stop your digital marketing over holidays
Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]
Three top ways to help your business be more sustainable
Whether you’re a new start-up wanting to run a sustainable-only business or an established organisation looking to do things a little greener, we have some good news for you. There are some simple ways to make your business more sustainable, reducing your carbon footprint and, ultimately, doing your bit for our planet. Some even better […]
Simple tips for becoming a sustainable business
Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]
