Interview series: My biggest failure
We recently interviewed friend and general go-to life mentor, Steve Gwenin, for an informal interview series – My Biggest Failure. Steve is an executive surf life coach, mentor and speaker. But before that, he was a successful CEO that oversaw 200 people across 13 countries. We had an honest conversation about what he considers one […]
How to create a lead magnet to promote your services
Year-on-year, countless research has proven that email marketing is one of, if not the most effective digital marketing tools. However, an email address is prized information that savvy consumers don’t part with easily. This means businesses must work extra hard to earn that gold. Enter: lead magnets. A lead magnet is a piece of free […]
How to work with your virtual marketing assistant
If you’ve been sold on the idea of hiring a virtual marketing assistant to help take your small business to the next level, this is a friendly reminder that hiring them is only half the job done. How much your business stands to benefit from the services of a virtual marketing assistant depends on how […]
What is a virtual marketing assistant?
If you’ve invested any time into building a marketing strategy for your small business, you’ll know that its execution will require a significant amount of time in order for it to be a success. You’ll know that even if you had the time (a scarce commodity in the life of an entrepreneur), some of the […]
Don’t ditch marketing: How to recession-proof your SME
If you’ve read the news at all recently, you’re likely to have heard that the UK is heading for a significant economic recession. In fact, some are arguing that the UK is in for its longest downturn since the 2008 financial crisis. It’s quite possible that this news has you concerned about the future of […]
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
Start Now: A guide to planning your festive marketing campaigns ahead of time
Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]
Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
How to create a powerful online value proposition: A guide
Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]
Why you shouldn’t stop your digital marketing over holidays
Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]
