How to identify a profitable market segment
If you’re a small business owner without a background or knowledge about marketing, we’re sure you can relate that the learning curve is steep. But you’re bound to have to dabble in marketing on your journey as an entrepreneur if you want your business to thrive. Market segmentation will form a significant first step in […]
How to work with your virtual marketing assistant
If you’ve been sold on the idea of hiring a virtual marketing assistant to help take your small business to the next level, this is a friendly reminder that hiring them is only half the job done. How much your business stands to benefit from the services of a virtual marketing assistant depends on how […]
How hiring a remote employee can change the game for your SME
Starting a business is the easy part. Nobody told you about the juggling act you’d have to play on the daily as an entrepreneur. As a small business owner, you’re likely razor-focused on providing a stellar product or service, eventually turning a profit, and building a reputable brand. It doesn’t matter what you have to […]
5 Steps to Achieving Work-Life Balance
Work-life balance is a joy you experienced in your first year of employment when you still had the capacity to accept any form of team collaboration, to prove that the company employed the right person. Now you’ve been waking up routinely and sitting in traffic five days a week for the last few years and […]
