Winding down for winter: What your small business should be thinking about towards the end of 2022
That most wonderful time of the year—the festive season—is fast-approaching, but as a small business owner, you might get caught off-guard. With the year drawing to a close comes the colder months (which in itself could impact your business), and potential spikes in business activity given people being more open to spending on gifting and […]
Don’t ditch marketing: How to recession-proof your SME
If you’ve read the news at all recently, you’re likely to have heard that the UK is heading for a significant economic recession. In fact, some are arguing that the UK is in for its longest downturn since the 2008 financial crisis. It’s quite possible that this news has you concerned about the future of […]
Top 3 free productivity apps for new entrepreneurs
If you’re doing it right, nothing could have adequately prepared you for the graft, sweat and tears that come with being an entrepreneur. It’s a far cry from the outset when you were drawn to the romance of flexibility, the freedom of being your own boss and making your own rules, and the sheer satisfaction […]
What is a business coach, and how can they help me?
Most small businesses are born out of the founder being really good at something or spotting an open gap in the market that simply needed filling. At the outset, entrepreneurs run on optimism, hard work and a little bit of luck. In any business, small or otherwise, the two constant goals are growth and turning […]
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
How to achieve business success in Q4
Being an entrepreneur means learning as you go. Or some would say, making it up as you go along. The minute you get the hang of one thing, something else pops up that you ought to have known and been prepared for. For example, did you know that the final quarter of the year is […]
Our best HR advice for small businesses
As a start-up founder or entrepreneur, you have many talents. You’re innovative, have a knack for solving customer problems, and are a strong leader. Something you may not be particularly skilled in, however, is the human resources function (HR) within your business. And that’s okay, you don’t need to fulfil every role in your business, […]
Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
How to create a powerful online value proposition: A guide
Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]
Remote working trends you need to know about
The nature of business is always changing, and for entrepreneurs, this is especially true. Markets change, your competitors switch tactics, and marketing platforms release algorithm updates just about every other day. This is certainly a lot to keep up with. One change that has totally revolutionised the business world is remote working. It is now […]