Tips for defining your business’s strategic vision
As you probably know, strategy is a key component to the success of your business. Without a clear strategy, how will you know what your short and long-term goals are? How will you know what to work toward and how to lead your team? While there are several strategic planning models that you can use […]
Reasons why entrepreneurs should read more and what books to choose
Some of the most famous entrepreneurs – the likes of Bill Gates and Warren Buffet, for example – have praised reading as a key part of their success. In fact, it’s been reported that 88% of the world’s most wealthy people devote at least 30 minutes per day to reading. Furthermore, reading can help reduce […]
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
How business owners can boost productivity in Q4
Now that we’re winding down from summer and entering the last quarter of the year, it’s worthwhile to assess how the year has gone up until now and what you can do as a business owner to see success in Q4 and beyond. With record-breaking temperatures and a long summer break, you may have found […]
Why you should outsource your social media management
With over 3.6 billion active social media users worldwide, your business simply can’t afford to bypass this channel for your marketing. When done right, social media marketing can boost your brand awareness and your reach, as well as generate a high return on investment (ROI). However, while you may be an avid Instagram user yourself, […]
Why you should hire an operations manager for your start-up
Running your own business is by no means an easy feat. And, as an entrepreneur, you may be tempted to try to do it all yourself. You may think you could save money in the long run, but this is simply not the case. As a business owner, you have a lot on your plate. […]
How to achieve business success in Q4
Being an entrepreneur means learning as you go. Or some would say, making it up as you go along. The minute you get the hang of one thing, something else pops up that you ought to have known and been prepared for. For example, did you know that the final quarter of the year is […]
The top companies in the world that use virtual assistants
Did you know that some of the top businesses in the world use virtual assistants in the daily running of their business? A virtual assistant can perform just about any task, from bookkeeping to doing your personal online shopping. Additionally, hiring a virtual assistant is significantly cheaper than hiring a permanent on-site employee. For these […]
Why video isn’t just for large companies: A guide to video for small businesses
Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]
Our best HR advice for small businesses
As a start-up founder or entrepreneur, you have many talents. You’re innovative, have a knack for solving customer problems, and are a strong leader. Something you may not be particularly skilled in, however, is the human resources function (HR) within your business. And that’s okay, you don’t need to fulfil every role in your business, […]
