The Psychology of Sales: Understanding the Customer’s Decision-Making Process


Have you ever wondered why customers choose one product over another or why certain brands hold irresistible allure? The answer lies in the customer’s decision-making process. It’s the journey a customer undertakes, from realising a need to making the final purchase decision. Understanding this process is akin to deciphering the code to unlock customer loyalty […]

The Sales Support Playbook: Strategies for Closing Deals

sales support

So you’re on the brink of sealing a major deal, and it all comes down to the wire. Your palms might be a bit sweaty, but your confidence is soaring because you know you have a killer sales support plan. This is where we come in – to help you craft that perfect playbook. In […]

Strategies for Leading and Motivating a Virtual Sales Team


In today’s high-tech business landscape, virtual sales teams have become the unsung heroes, driving growth and sealing deals from the comfort of their home offices, local coffee shops, or even beachside (if they’re really lucky). But it’s not all sunshine and rainbows. Managing and motivating a team that is scattered across the digital universe comes […]

How to boost your sales efforts: The virtual assistant advantage


Sales and business development are essential functions in any business that wants to grow and succeed. However, these functions can be time-consuming and require a lot of effort, especially for small business owners or entrepreneurs who wear multiple hats. This is where a virtual assistant can come in handy… A virtual assistant (VA) is a […]

Four sales techniques to level up your SME

While a massive achievement on its own, starting a small business is the easy part. Keeping the momentum going is the hard part, and your sales strategy will play a significant role in this. You could have the best product or service on the market, but increased sales will always be that constant goal, no […]

The best sales techniques for new small businesses

The best sales techniques for new small businesses

Whether you’re selling a product or service, starting with the right mindset and attitude can be the difference between make and break. Know who you are, your brand, your valued purchaser, and where you fit in the market. According to EMBROKER, about 90% of start-ups fail to make it past year one. And about 14% […]

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