Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
How to make outsourcing work for your business
Being an entrepreneur is no easy business. You’re responsible for an entire company and everything that comes with it. Every task, every phone call, and every penny that leaves the pot is your responsibility. The straightforward solution here would be to hire people to help you handle various aspects of your business. However, hiring in-house […]
How to create a powerful online value proposition: A guide
Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]
Why you shouldn’t stop your digital marketing over holidays
Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]
Three top ways to help your business be more sustainable
Whether you’re a new start-up wanting to run a sustainable-only business or an established organisation looking to do things a little greener, we have some good news for you. There are some simple ways to make your business more sustainable, reducing your carbon footprint and, ultimately, doing your bit for our planet. Some even better […]
Simple tips for becoming a sustainable business
Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]
Lessons in business from the world’s most successful founders
Have you ever heard the saying that hindsight is 20/20? The great thing about learning from leaders who have come before us is that they can look back on their experiences in hindsight and share what worked and what didn’t so we can (hopefully) learn from their mistakes. As entrepreneurs, it’s often difficult to know […]
A practical guide to working with a virtual assistant
Delegating is difficult. As a small or medium-sized business owner, you may find it tempting to try to do everything yourself. However, not only is this not sustainable, but it’s also not the smartest way to run your business. Enter virtual assistants – a valuable resource for any small business to tap into. Anytime someone […]
2022 sales trends you need to know about
Regardless of what you’re selling, whether your product, service or time, knowing how to sell it is essential to every business. It doesn’t matter what industry you’re in. From finance to eCommerce, the ability to sell applies to any sector. While over one million people in the UK work in sales, we are all technically […]
Top Trends We’re Seeing For UK SMEs In 2022
Top trends we’re seeing for UK SMEs in 2022 (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]
