Common Mistakes to Avoid When Performing an SEO Site Audit
So, you’ve decided to take on the Herculean task of conducting your own website audit for search engine optimisation (SEO)… The thing is, performing an SEO site audit is crucial to the success of your website. It helps you identify issues and opportunities for improvement, so you can optimise your site and climb up those […]
Lights, Camera, Sales: How to Use Video Marketing for Your Small Business
As a small business owner, you know the importance of marketing to drive engagement and sales. However, with so many marketing channels available, it can be challenging to determine which ones are worth your time and effort. One channel that has become increasingly popular over the years is video content. In this blog, we’ll discuss […]
The Art of Timing: How to Set Up Email Sequences That Maximise Engagement
Email marketing is a powerful tool that can help businesses connect with their customers, build brand loyalty, and drive sales. However, with so many emails flooding our inboxes every day, it can be challenging to cut through the noise and capture your audience’s attention. That’s where the art of timing comes in. Timing is everything […]
The Importance of Competitive Analysis for SEO Success
If you’re someone who’s invested in improving your website’s ranking and visibility in search engines, you’ve probably heard about the concept of competitive analysis. But what exactly is it, and why does it matter for SEO? In short, competitive analysis refers to the process of analysing your competitors’ online presence and marketing strategies to gain […]
How to define your brand’s tone of voice
In today’s competitive marketplace, branding is more important than ever. A strong brand identity not only helps you stand out from the competition but also builds trust and loyalty with your target audience. One crucial element of branding is your brand’s tone of voice, which encompasses the language, style, and personality you use to communicate […]
Understanding your target audience: A beginner’s guide
If you’re looking to grow your business, you’re probably aware that one of the most important factors is understanding your target audience. So, we’re going to take a beginner’s look at what target audiences are, why they’re important, and how you can start to better understand yours. So, what exactly is a target audience? Simply […]
Understanding your target audience: A beginner’s guide
If you’re looking to grow your business, you’re probably aware that one of the most important factors is understanding your target audience. So, we’re going to take a beginner’s look at what target audiences are, why they’re important, and how you can start to better understand yours. So, what exactly is a target audience? Simply […]
8 Email sequences every business should have in their marketing arsenal
Email marketing is one of the most effective ways to build relationships with your customers and drive sales for your business. But if you’re just sending out sporadic emails, you’re not taking full advantage of this powerful tool. Instead, you should be using email sequences to communicate with your audience in a more targeted and […]
The evolving role of the social media manager
Are you curious about the role of social media managers and how they can help your business grow? In today’s digital age, social media has become an integral part of our daily lives and a crucial aspect of any business’s marketing strategy. It’s not just a way to connect with friends and family anymore; it’s […]
DIY SEO audit: Improve your website’s search engine ranking
Are you wondering how to improve your website’s visibility on search engines? Well, you’re in the right place. The internet has become a crowded space with billions of websites vying for attention. Search Engine Optimisation (SEO) is crucial to make your website stand out from the crowd and rank higher in search engine results. However, […]
