How to create a lead magnet to promote your services
Year-on-year, countless research has proven that email marketing is one of, if not the most effective digital marketing tools. However, an email address is prized information that savvy consumers don’t part with easily. This means businesses must work extra hard to earn that gold. Enter: lead magnets. A lead magnet is a piece of free […]
In-house vs outsourced social media management: Which is best for your business?
Social media managers are usually highly talented, versatile and have multi-faceted abilities. From content creation and design to strategy and community management, a good social media manager can do it all and take your brand to new digital heights. The question you may be asking yourself is whether you should hire in-house vs outsourced social […]
How to identify a profitable market segment
If you’re a small business owner without a background or knowledge about marketing, we’re sure you can relate that the learning curve is steep. But you’re bound to have to dabble in marketing on your journey as an entrepreneur if you want your business to thrive. Market segmentation will form a significant first step in […]
How to work with your virtual marketing assistant
If you’ve been sold on the idea of hiring a virtual marketing assistant to help take your small business to the next level, this is a friendly reminder that hiring them is only half the job done. How much your business stands to benefit from the services of a virtual marketing assistant depends on how […]
What is a virtual marketing assistant?
If you’ve invested any time into building a marketing strategy for your small business, you’ll know that its execution will require a significant amount of time in order for it to be a success. You’ll know that even if you had the time (a scarce commodity in the life of an entrepreneur), some of the […]
What online store owners need to know about preparing for the festive season
If you own an eCommerce business or online store, it’s time to start preparing for the festive season. Not only is December just weeks away, but studies show that consumers are already shopping online for the holidays. So, if you haven’t started gearing your online business up for the festive period, now is the time […]
Don’t ditch marketing: How to recession-proof your SME
If you’ve read the news at all recently, you’re likely to have heard that the UK is heading for a significant economic recession. In fact, some are arguing that the UK is in for its longest downturn since the 2008 financial crisis. It’s quite possible that this news has you concerned about the future of […]
How to Optimise Your Company LinkedIn Page and Network Online
Most popular for its business to business (B2B) marketing capabilities, a LinkedIn company page allows you to reach the decision-makers within the businesses you want to target, as four out of five LinkedIn users are responsible for driving business decisions. This makes LinkedIn the ideal platform for your business to market and network from. There […]
