Important Dates for Your Social Media Calendar
As marketers, we often rely on important dates for social media content calendars to not only schedule our posts but to keep track of the more important dates in the year. Time flies, blink once and it’s Halloween, blink again and it’s Christmas. Of course, as marketers, we know that some professionals in the field […]
Important Dates for Your Social Media Calendar
As marketers, we often rely on important dates for social media content calendars to not only schedule our posts but to keep track of the more important dates in the year. Time flies, blink once and it’s Halloween, blink again and it’s Christmas. Of course, as marketers, we know that some professionals in the field […]
Optimal Posting Times and Frequency for Social Media – 2021 Edition
With the constant change of the social media algorithms, do you know how often you should be posting to social media? You may think there’s a one-size-fits-all approach when it comes to your channels, but that simply isn’t true. You’ve seen an article here or there about optimal posting times and frequency for social media, […]
Back-to-School Marketing Campaigns We Love
The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK. To […]
How Social Media Algorithms Work and 10 Ways to Outsmart Them
If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]
How to Plan an Irresistible Instagram Feed
Planning your Instagram feed to be follower-worthy can be a tough task, especially if you don’t know where to begin. Having a cohesive, harmonious grid is essential to grabbing the audience’s attention. With one billion monthly active users on Instagram, taking time to find your brand’s tone, look and voice on your Instagram feed is […]
Getting Started with Influencer Marketing to Boost Brand Awareness
You’ve heard the phrase, but have you ever considered what and how important it actually is? A few years ago, the term “influencer marketing” would never be considered to be a persuasive strategy in your marketing campaign. Flash forward to 2021 and 75% of marketers are using influencers in their digital marketing strategy and 90% believe that influencer marketing has been an […]
How to Set Up Instagram Shopping to Increase Conversions
In our last blog we took you through what Instagram shopping is and the countless benefits it has to offer. Now we’re here to guide you through how to set up Instagram shopping to increase those conversions, grow brand awareness, tap into new markets and improve your profit margins. Before reading further we know […]
Quick Tips on How to Content Batch Like a Pro
Success requires structure and as the old saying goes “consistency is key!” This couldn’t be more relevant when it comes to your content. Consistent, shareable content is what keeps your customers engaged and helps to make those conversions. So, what’s the secret to consistent content? Content batching like a pro! Content batching is when […]
A Look at the Latest Trend – Instagram Shopping
2020 was the year we said goodbye to brick-and-mortar stores and said hello to online shopping for everything. And we’re not just talking about your run of the mill website. No, we’re talking about how the second most popular social network launched their new Instagram Shopping experience to their 1 billion monthly users. So, […]
