Marketing & Social Media
Fulham Brass and Ironmongery Ltd built its online presence with Outsourcery
A dedicated Outsourcerer has run Fulham Brass and Ironmongery Ltd's social media and paid advertising since 2021, turning two digitally cautious business owners into a business with steady, measurable online growth.
The challenge
Fulham Brass and Ironmongery Ltd, a long-standing supplier of door and window fittings under new ownership since 2018, faced a two-sided problem: building a social media presence from a standing start, and turning paid advertising on Google and Pinterest into real e-commerce sales. Neither owner had deep digital marketing experience, and hiring a specialist locally for a business of this size was hard to justify on cost alone.
The solution
Since 2021, Fulham Brass and Ironmongery Ltd has seen consistent year-on-year growth in online sales, alongside a marked rise in social media engagement and website traffic, with paid advertising a particular driver. The exact figures stay commercially confidential, but results showed within six months and the trend has held ever since.
The results
Since 2021, Fulham Brass and Ironmongery Ltd has seen consistent year-on-year growth in online sales, alongside a marked rise in social media engagement and website traffic, with paid advertising a particular driver. The exact figures stay commercially confidential, but results showed within six months and the trend has held ever since.
