Marketing & Social Media
DRAFT: Parliament Hill built its marketing engine with an ongoing team from Outsourcery.
What started as a single hire has grown into a three-person marketing bench, running campaigns, compliance sign-off and partner content across Parliament Hill's brands.
The challenge
For Parliament Hill, the UK member benefits business that helps membership organisations engage members and unlock savings through partner perks, marketing runs as a constant pipeline. Multi-channel campaigns, partner content, compliance sign-off, A/B testing, affiliate onboarding and platform QA all run alongside each other, across brands and stakeholders. Building the marketing capacity to keep pace, at the standard the business demands, meant either stretching an existing team beyond its limits or absorbing the cost, time and employment complexity of hiring locally at scale.
The solution
Parliament Hill has built its marketing team with Outsourcery, hiring three dedicated Outsourcerers, UK-aligned professionals employed by Outsourcery and integrated as members of the team, covering the workload end-to-end. A full-time Campaign Manager owns email and push notification strategy, A/B testing, the cross-platform campaign calendar and compliance sign-off. Alongside, two part-time marketing support Outsourcerers handle partner content creation, CRM onboarding, QA testing, LinkedIn and social campaigns, event coordination and webinars. Together, they form a marketing bench that scales with the business.
The results
Parliament Hill has consistent, senior marketing capacity operating to UK hours, working across their brands and stakeholders. The partnership has grown from a single engagement into a three-person team, a signal of what happens when the model works, without the cost, time or employment complexity of building the same team locally.
