Free Google Tools for Your Business
Part 1: Getting started We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words. Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. […]
Top Weekend Activities to Increase Productivity in the New Week
If the word ‘productivity’ means frantically pounding away at your keyboard all day, you might have the wrong idea of what the term really refers to. Productivity is not only about getting work done, it’s also about doing things that set you up for success. For example, making your bed in the morning means you’re […]
Back-to-School Marketing Campaigns We Love
The holidays are over, and it’s back to school. Not only does this bring some sanity for parents, but it’s a massive opportunity for brands to leverage off the back-to-school marketing season. The back-to-school market is estimated to be worth £1.7 billion this year and is the third-largest shopping event in the UK. To […]
How to Use Leverage to Achieve Maximum Results
What do jiujitsu and running a business have in common? We know it’s a strange question but hear us out. The most important concept in jiujitsu is leverage. Leverage is what lets you throw an opponent, sometimes twice your side, to the ground with little effort. Leverage is all about minimum input and maximum output. […]
Voice Marketing – What It Is and How to Get Started
We’ve all heard of Siri, Alexa, and Bixby – and as these artificially intelligent (AI) assistants worm their way into our hearts, new avenues for voice marketing can be explored. What is voice marketing? A marketing strategy is used to reach an audience through voice-enabled devices, powered by voice assistants to meet their […]
How to Craft a Compelling Brand Messaging Strategy
From the Bhagavad Gita, the Torah, the Quran, the Bible, every major religion has an auspicious book – a guideline in some cases, a set of rules in others – for the followers of that faith to follow. Similarly, every major business has its own book of sorts – and that is its brand messaging […]
Lessons in Leadership From Some of History’s Most Inspiring People
For some people, being a leader comes naturally. For others, it’s a skill learnt over time and through experience. Perhaps the best lessons in leadership are not the ones we learn from books, but rather the ones that we can learn from some of the most successful leaders the world has seen to date. […]
The Most Common Entrepreneur Myths Debunked
There are 582 million entrepreneurs in the world. For the rest of the population that aren’t entrepreneurs, there are only films, TV shows and legends to go on. And many of these mediums have helped to build up certain mythology surrounding this career path. We have identified the top nine entrepreneur myths out there and […]
Visual Content Guide: 15 Smartphone Photography Tips for Capturing Professional-Looking Content
Sometimes the perfect moment arises: the delighted customer with their latest purchase, your product glistening in the flawless natural light. Or your team, hard at work behind the scenes to make sure your deadlines are met. In times like these, you need to embrace the opportunity to capture that perfect shot. But not everyone has […]
How to Optimise Your Company LinkedIn Page and Network Online
Most popular for its business to business (B2B) marketing capabilities, a LinkedIn company page allows you to reach the decision-makers within the businesses you want to target, as four out of five LinkedIn users are responsible for driving business decisions. This makes LinkedIn the ideal platform for your business to market and network from. There […]
